Author:Jessica Kellner

Email marketing delivers an average $40 return on every dollar spent and is rated by marketers as the most effective digital conversion channel. Not only is email marketing not “dead,” year-over-year rises in email engagement show that audiences value this direct line of communication with organizations they care about. Last year, email open rates increased … Continued

Have you ever been sharing a story with a colleague only to see their eyes glaze over? It’s easy to assume they’re just not interested or paying attention, but the issue may not be with the message itself — it might be in how you’re delivering it. Are you connecting the story to something that’s … Continued

Welcome to the second article in B Corp Bark Media’s three-part series about developing an effective communications framework. In the first article, we explored why an effective positioning statement is an important foundation for your communications framework and how to develop yours. We created Ethical Honey Co., a fictional organic honey company, to develop an … Continued

Start researching 2026 marketing trends and you’ll find a laundry list of complicated-sounding insights: Incorporate AI into every step of your marketing funnel, build a robust influencer network, get hyper-focused with message personalization, provide a custom experience for every customer on every platform. Pair these suggestions with today’s volatile media and cultural landscape and it … Continued

A global network with thousands of businesses and environmental organizations working together to support people and the planet, 1% for the Planet operates on a simple premise: When business and nonprofits collaborate, the world benefits.  Its model mimics an ecosystem, where a community that flows together finds balance and mutual benefit, allowing the system to … Continued

A pioneer and innovator in impact finance, RSF is an impact-first financial services organization that has been working to revolutionize the meaning of money since 1984. By connecting and nurturing a living system of changemakers that includes investors, donors, and social enterprise leaders, RSF mobilizes money toward positive change that has real-world impacts today, tomorrow, … Continued

Storytelling is the most impactful way to communicate messages people will remember. When you think of the most impactful movements throughout history — whether the Civil Rights Movement, the Women’s Suffrage Movement, or the French Revolution — it is likely not statistics or figures you recall, but the critical figures and events that paint the … Continued

Across the U.S., community-led co-op organizations empower people to access nutritious food, develop affordable housing, and create democratic workplaces. Co-ops have such a rich history of community empowerment that National Cooperative Bank (NCB) was founded in 1978 by an act of Congress. NCB is the only bank in the United States dedicated to delivering banking … Continued

In Chicago, a worker-owned cooperative launched and largely staffed by formerly incarcerated women creates fresh, healthy meals for people in need using locally grown produce from black-owned farms. In West Virginia, a benefit corporation seeks to renew Appalachian communities by implementing innovative approaches to solar energy, encompassing development, training, installation, and production. In communities across … Continued

Insurance is big business. Each year, we collectively pay more than $7 trillion in insurance premiums, a massive pool of cash that is then invested across the global economy. This makes insurance spending one of the most powerful forms of capital allocation in the world. Where does all of that money go? Unfortunately, the insurance … Continued