Driving collective action is a critical aspect of the B Corp community and one of the most effective ways we can address large-scale problems such as climate change. Organizations that commit to climate action undertake a wide range of measures to support that commitment, from installing green energy systems in office buildings to ensuring the … Continued
Although the food we eat is among the most intimate and essential parts of our daily lives, in today’s world, the system that produces the fuel we put into our bodies is “largely invisible to us,” says Clare Fox, Executive Director of Sustainable Agriculture and Food Systems Funders (SAFSF). “Where our food comes from, how … Continued
In the current sociopolitical environment, many companies are shying away from publicly talking about and celebrating impact work. Yet for most private companies, the legal risks from maintaining values-driven policies are “remarkably low,” says B Corp law firm founder Jim Black. “The reality is that most private companies are not directly affected by actions at … Continued
Email marketing delivers an average $40 return on every dollar spent and is rated by marketers as the most effective digital conversion channel. Not only is email marketing not “dead,” year-over-year rises in email engagement show that audiences value this direct line of communication with organizations they care about. Last year, email open rates increased … Continued
Have you ever been sharing a story with a colleague only to see their eyes glaze over? It’s easy to assume they’re just not interested or paying attention, but the issue may not be with the message itself — it might be in how you’re delivering it. Are you connecting the story to something that’s … Continued
Welcome to the second article in B Corp Bark Media’s three-part series about developing an effective communications framework. In the first article, we explored why an effective positioning statement is an important foundation for your communications framework and how to develop yours. We created Ethical Honey Co., a fictional organic honey company, to develop an … Continued
Start researching 2025 marketing trends and you’ll find a laundry list of complicated-sounding insights: Incorporate AI into every step of your marketing funnel, build a robust influencer network, get hyper-focused with message personalization, provide a custom experience for every customer on every platform. Pair these suggestions with today’s volatile media and cultural landscape and it … Continued
A global network with thousands of businesses and environmental organizations working together to support people and the planet, 1% for the Planet operates on a simple premise: When business and nonprofits collaborate, the world benefits. Its model mimics an ecosystem, where a community that flows together finds balance and mutual benefit, allowing the system to … Continued
A pioneer and innovator in impact finance, RSF is an impact-first financial services organization that has been working to revolutionize the meaning of money since 1984. By connecting and nurturing a living system of changemakers that includes investors, donors, and social enterprise leaders, RSF mobilizes money toward positive change that has real-world impacts today, tomorrow, … Continued
Storytelling is the most impactful way to communicate messages people will remember. When you think of the most impactful movements throughout history — whether the Civil Rights Movement, the Women’s Suffrage Movement, or the French Revolution — it is likely not statistics or figures you recall, but the critical figures and events that paint the … Continued