Skip to content

Your Organization’s Stories Can Inspire Systemic Change

By sharing stories of impact and advocating transparently, mission-driven companies can take leadership beyond their own company and use their business voice as a force for change. Learn more about these business strategies, which are part of the Government Affairs and Collective Action Impact Topic in the new standards for B Corp Certification. Individual businesses … Continued

ESG Reporting to Strengthen Your Bottom Line and Brand: A Q&A with Sensiba Sustainability Practice Leader Julien Gervreau

Global investor expectations and mandates around environmental, social, and governance (ESG) impact reporting are increasing. Consequently, many companies are working to incorporate ESG metrics into financial reports and create meaningful impact reports highlighting performance around a range of ESG priorities. The data shows that businesses that track and disclose ESG metrics consistently outperform those that … Continued

The Power of TREES: Transforming Communities & the Planet Through Regenerative Agriculture

Trees for the Future (TREES) is a global nonprofit confronting hunger, poverty, and environmental degradation by serving the people at the heart of our global food systems: farmers and their families. Through its innovative “Forest Garden” approach, TREES provides comprehensive training and support to farmer entrepreneurs who are empowered to transform their lives and communities … Continued

How Strategic Marketing Turns Live Events Into Lasting Impact

Empower your live events to spark ideas, ignite movements, and drive meaningful change.

After an era of virtual events that limited interactions to faces on screens, in-person gatherings are back in full swing and reminding people of the incomparable power of being together. Businesses and organizations recognize the premium value of face-to-face connection, as live events spark ideas, ignite movements, and drive meaningful change.  Dr. Amy Cannon, the … Continued

Why an Effective Email Marketing Strategy Is Critical to Your Organization’s Success in 2025

Delivering compelling stories, timely resources, and clear calls to action directly to subscribers’ inboxes is among the most impactful ways organizations can foster relationships and inspire engagement — from driving donations and sales to engaging volunteers and advocates.

nonprofit annual event, sometimes referred to as a “progressive TED Talks,” sought to expand its reach beyond its once-a-year, in-person gathering in Northern California by becoming a digital media brand, offering content, resources, online events, and more year-round. Key to this effort would be a large and engaged email audience, facilitating direct communication and long-term … Continued

6 Reasons a Content-Based Marketing Strategy Is More Important Than Ever in 2025

What’s the best way to keep up with tomorrow’s marketing trends? Build a solid foundation of authentic storytelling that nurtures lasting relationships.

Start researching 2025 marketing trends and you’ll find a laundry list of complicated-sounding insights: Incorporate AI into every step of your marketing funnel, build a robust influencer network, get hyper-focused with message personalization, provide a custom experience for every customer on every platform. Pair these suggestions with today’s volatile media and cultural landscape and it … Continued

Banking on Change: How Beneficial State Bank Redefines Financial Inclusion and Stakeholder Impact

Controlling more than $18 trillion in assets, the U.S. banking industry holds the reins to private credit, lending, and other financial services — and its decisions and practices determine who has access to the capital necessary to start businesses, buy homes and vehicles, and build generational wealth. Unfortunately, the industry has a long history of … Continued

‘Changing Finance to Finance Change’: How Florida-Based Climate First Bank Is Fighting the Climate Crisis

Banking structures are integral to our economic system, and they must be part of the transformation if we are to transition to a more regenerative economy. Unlocking and directing capital to create the world we want — and not support extractive industries and inequitable systems — is among the most powerful levers necessary to develop … Continued

Guide to Year-End Giving for Nonprofits

An optimized end-of-year giving campaign will fuel the success of your organization all year. Use these tips to ensure your organization has cause to celebrate this January.

Planning this critical period well in advance is essential to optimizing fundraising during this busy time of year. More than 50% of nonprofits begin end-of-year (EOY) giving campaign appeals in October, and 46% begin in November. In this guide, we’ve compiled a few things to consider as you align your year-end goals and digital marketing … Continued

100 Million Meals Powered by Partnership

How Hy-Vee and Feeding America teamed up to raise food and funds valued at $10 million to help fight food insecurity across America

Have you ever come up with a wildly ambitious goal — then decided to multiply it by 10? Have you ever achieved way more than you thought possible by setting an intention seemingly far beyond reason? That kind of bold thinking with the capacity for mind-blowing results is at the heart of a partnership between … Continued