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Investing as a Vote for the World You Want to See: A Q&A with Candide Group Founding Partner Morgan Simon

In Chicago, a worker-owned cooperative launched and largely staffed by formerly incarcerated women creates fresh, healthy meals for people in need using locally grown produce from black-owned farms. In West Virginia, a benefit corporation seeks to renew Appalachian communities by implementing innovative approaches to solar energy, encompassing development, training, installation, and production. In communities across … Continued

Transforming Insurance from Necessary Expense to Powerful Lever for Impact

Insurance is big business. Each year, we collectively pay more than $7 trillion in insurance premiums, a massive pool of cash that is then invested across the global economy. This makes insurance spending one of the most powerful forms of capital allocation in the world. Where does all of that money go? Unfortunately, the insurance … Continued

Your Organization’s Stories Can Inspire Systemic Change

By sharing stories of impact and advocating transparently, mission-driven companies can take leadership beyond their own company and use their business voice as a force for change. Learn more about these business strategies, which are part of the Government Affairs and Collective Action Impact Topic in the new standards for B Corp Certification. Individual businesses … Continued

ESG Reporting to Strengthen Your Bottom Line and Brand: A Q&A with Sensiba Sustainability Practice Leader Julien Gervreau

Global investor expectations and mandates around environmental, social, and governance (ESG) impact reporting are increasing. Consequently, many companies are working to incorporate ESG metrics into financial reports and create meaningful impact reports highlighting performance around a range of ESG priorities. The data shows that businesses that track and disclose ESG metrics consistently outperform those that … Continued

The Power of TREES: Transforming Communities & the Planet Through Regenerative Agriculture

Trees for the Future (TREES) is a global nonprofit confronting hunger, poverty, and environmental degradation by serving the people at the heart of our global food systems: farmers and their families. Through its innovative “Forest Garden” approach, TREES provides comprehensive training and support to farmer entrepreneurs who are empowered to transform their lives and communities … Continued

How Strategic Marketing Turns Live Events Into Lasting Impact

Empower your live events to spark ideas, ignite movements, and drive meaningful change.

After an era of virtual events that limited interactions to faces on screens, in-person gatherings are back in full swing and reminding people of the incomparable power of being together. Businesses and organizations recognize the premium value of face-to-face connection, as live events spark ideas, ignite movements, and drive meaningful change.  Dr. Amy Cannon, the … Continued

Why an Effective Email Marketing Strategy Is Critical to Your Organization’s Success in 2025

Delivering compelling stories, timely resources, and clear calls to action directly to subscribers’ inboxes is among the most impactful ways organizations can foster relationships and inspire engagement — from driving donations and sales to engaging volunteers and advocates.

nonprofit annual event, sometimes referred to as a “progressive TED Talks,” sought to expand its reach beyond its once-a-year, in-person gathering in Northern California by becoming a digital media brand, offering content, resources, online events, and more year-round. Key to this effort would be a large and engaged email audience, facilitating direct communication and long-term … Continued

6 Reasons a Content-Based Marketing Strategy Is More Important Than Ever in 2025

What’s the best way to keep up with tomorrow’s marketing trends? Build a solid foundation of authentic storytelling that nurtures lasting relationships.

Start researching 2025 marketing trends and you’ll find a laundry list of complicated-sounding insights: Incorporate AI into every step of your marketing funnel, build a robust influencer network, get hyper-focused with message personalization, provide a custom experience for every customer on every platform. Pair these suggestions with today’s volatile media and cultural landscape and it … Continued