Author:Jessica Kellner

nonprofit annual event, sometimes referred to as a “progressive TED Talks,” sought to expand its reach beyond its once-a-year, in-person gathering in Northern California by becoming a digital media brand, offering content, resources, online events, and more year-round. Key to this effort would be a large and engaged email audience, facilitating direct communication and long-term … Continued

Start researching 2025 marketing trends and you’ll find a laundry list of complicated-sounding insights: Incorporate AI into every step of your marketing funnel, build a robust influencer network, get hyper-focused with message personalization, provide a custom experience for every customer on every platform. Pair these suggestions with today’s volatile media and cultural landscape and it … Continued

Controlling more than $18 trillion in assets, the U.S. banking industry holds the reins to private credit, lending, and other financial services — and its decisions and practices determine who has access to the capital necessary to start businesses, buy homes and vehicles, and build generational wealth. Unfortunately, the industry has a long history of … Continued

Banking structures are integral to our economic system, and they must be part of the transformation if we are to transition to a more regenerative economy. Unlocking and directing capital to create the world we want — and not support extractive industries and inequitable systems — is among the most powerful levers necessary to develop … Continued

Planning this critical period well in advance is essential to optimizing fundraising during this busy time of year. More than 50% of nonprofits begin end-of-year (EOY) giving campaign appeals in October, and 46% begin in November. In this guide, we’ve compiled a few things to consider as you align your year-end goals and digital marketing … Continued

Have you ever come up with a wildly ambitious goal — then decided to multiply it by 10? Have you ever achieved way more than you thought possible by setting an intention seemingly far beyond reason? That kind of bold thinking with the capacity for mind-blowing results is at the heart of a partnership between … Continued

ave you ever been sharing a story with a colleague only to see their eyes glaze over? It’s easy to assume they’re just not interested or paying attention, but the issue may not be with the message itself — it might be in how you’re delivering it. Are you connecting the story to something that’s … Continued

Welcome to the second article in B Corp Bark Media’s three-part series about developing an effective communications framework. In the first article, we explored why an effective positioning statement is an important foundation for your communications framework and how to develop yours. We created Ethical Honey Co., a fictional organic honey company, to develop an … Continued

a content marketing agency working exclusively with impact business, Bark Media gets a behind-the-scenes and holistic view of the work toward systems change across sectors such as regenerative agriculture, climate action, and democracy reform. One area that promises the most potential for transformative change lies in the shift toward a regenerative economy. As Kristin Hull, … Continued

As a content marketing agency working exclusively with impact business, Bark Media gets a behind-the-scenes and holistic view of the work toward systems change across sectors such as regenerative agriculture, climate action, and democracy reform. One area that promises the most potential for transformative change lies in the shift toward a regenerative economy. If we seek … Continued