BytheNumbers

26% Increase in Year-Over-Year LinkedIn Followers

22% Increase in Year-Over-Year Email List Size

38% of SOCAP24 Attendees from New Email List

Opportunity

SOCAP’s mission is to “unlock the power of markets for impact,” which it does by exploring innovative solutions at its flagship annual event and facilitating connections throughout the growing impact sector and SOCAP community. Since 2020, Bark has worked with SOCAP Global to strategize and execute an annual audience growth, engagement, and conversion campaign that grows the reach of powerful impact solutions at scale and drives ticket sales for the flagship event. While increasing year-over-year ticket revenue, we also design and execute a broader content marketing strategy to build and strengthen audience relationships year-round.

Outcome

Starting in November 2023, Bark developed and led the 2024 event ticket sales strategy. Our strategy combined list-build efforts with follow-on conversion-focused outreach, sales milestones mapped to programming announcements, targeted event information presented to specific segments of potential registrants, and email and social retargeting to convert engaged audiences.

Photo credit (above and right): Hardwig Media

Howwedidit

Focus on growing the marketing list of potential first-time attendees.

While SOCAP has a deeply engaged return audience, about half of its attendees each year are new. Our strategy emphasized introducing the event to potential first-time attendees.

Structure a timeline focused on list growth early in the annual event cycle

Develop downloadable guides used for lead generation

Create and execute a ticket giveaway promotion

Build educational email journeys about SOCAP and its offerings

Personalize communications to highlight the value proposition to various audience segments.

SOCAP invites people from all sectors to the problem-solving table to design workable, durable solutions at scale. This provides the opportunity to define the client’s value for various audience segments and engage return attendees as champion community builders.

Develop segmented messaging with clear value propositions and calls to action

Segment targeted versions of programming and ticket sales emails

Share targeted programming messaging with network and media partners and return attendees

Re-target to users based on their marketing interactions

Maximize the reach of event content.

We translate video recordings, testimonials, and recorded conversations into articles, podcasts, and social media reels/posts to further the reach of SOCAP’s mission, message, and potential audience.

Coordinate monthly podcast episode editing, distribution, and posting

Manage and promote an on-site video interview series

Create articles on important topical themes using SOCAP sessions

Testimonial

“The Bark team is, in a word, amazing. I’ve worked with a lot of agencies in my career, and none have Bark’s combination of creativity, experience, professionalism, and ability to truly integrate with our day-to-day operations. When I work with the team at Bark, I don’t feel like I’m working with an agency, I’m working with uber-talented people who are as much a part of our team as anyone. They are incredibly responsive, produce measurable results, go out of their way to add value, and are an absolute blast to work with.”

Robert Munson / President of SOCAP Global

MeettheBarkTeamWorkingonSOCAP

Opportunity

Outcome

Focus on growing the marketing list of potential first-time attendees.

While SOCAP has a deeply engaged return audience, about half of its attendees each year are new. Our strategy emphasized introducing the event to potential first-time attendees.

Personalize communications to highlight the value proposition to various audience segments.

SOCAP invites people from all sectors to the problem-solving table to design workable, durable solutions at scale. This provides the opportunity to define the client’s value for various audience segments and engage return attendees as champion community builders.

Maximize the reach of event content.

We translate video recordings, testimonials, and recorded conversations into articles, podcasts, and social media reels/posts to further the reach of SOCAP’s mission, message, and potential audience.

Robert Munson / President of SOCAP Global

JenniferKongs

JennySands

EmilyBeckman

SusieFagan

KelliPeach

2024SOCAP Conference

Ticket Sales and Event Marketing Campaign

Opportunity

Outcome

Focus on growing the marketing list of potential first-time attendees.

While SOCAP has a deeply engaged return audience, about half of its attendees each year are new. Our strategy emphasized introducing the event to potential first-time attendees.

Personalize communications to highlight the value proposition to various audience segments.

SOCAP invites people from all sectors to the problem-solving table to design workable, durable solutions at scale. This provides the opportunity to define the client’s value for various audience segments and engage return attendees as champion community builders.

Maximize the reach of event content.

We translate video recordings, testimonials, and recorded conversations into articles, podcasts, and social media reels/posts to further the reach of SOCAP’s mission, message, and potential audience.

Robert Munson / President of SOCAP Global