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CleanYield Asset Management

Search Optimized Website for Content Strategy Success

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Opportunity

Clean Yield is a B Corp-certified asset management firm meeting its clients’ financial goals while maximizing positive impact. Bark Media leads a data-driven content marketing, thought leadership, and email strategy that supports the Clean Yield team in building and maintaining strong client relationships and showcasing how the firm uses capital to move society toward a just and sustainable future. In 2024, we led a redesign of the Clean Yield website to develop and leverage high-quality content optimized to drive organic search traffic from targeted audience stakeholders.

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Outcome

The Clean Yield website now serves as the foundation for a successful content strategy. The optimized website content search engine ranking increased significantly, and the site now functions as a critical tool for capturing leads and moving target audiences through the engagement funnel, resulting in increased conversions and prospective client leads. Through effective data collection and measurement of KPIs, we strategically use optimized pages and content to position Clean Yield as a standout in the sustainable asset management and impact investing space.

Howwedidit

Conduct a comprehensive audit to assess website content and structure.

We thoroughly evaluated all aspects of the Clean Yield site, identifying areas for improvement and assembling a thorough set of recommendations.

Assess existing site hierarchy and user experience
Inventory and review site content and organization
Conduct keyword research to discover valuable search queries by target audiences

Develop core site content and pillar pages demonstrating authority on key topics.

We generated content for all site pages, including dedicated pillar pages on topics central to Clean Yield’s goals and vision that align with our keyword research.

Map out new navigation based on recommendations
Refresh copy with optimized content on pages across the site
Identify content for new pillar pages around target keyword phrases

Design the website to achieve organizational goals, powered by a strategic content plan.

We relaunched the website with a fresh look, frictionless user experience, and clear, optimized content pathways for visitors to take desired actions.

Design website templates in accordance with branding guide
Develop funnel-optimized landing pages with strategically placed CTAs
Execute a steady stream of search-optimized stories and updates