BytheNumbers

$0.53 average cost per lead

2,900% increase in email list size

50%+ email open rate

Opportunity

ADA Watch is a nonprofit dedicated to activating grassroots action in defense of the civil and human rights of the 61+ million Americans with disabilities. Bark Media partnered with ADA Watch to increase public awareness of the organization’s priorities; grow and strengthen its network of allied individuals and peer organizations; and expand ADA Watch’s capacity to serve as a hub for action alerts, resources, and collaboration.

Outcome

We kicked off our partnership by conducting a series of workshops with ADA Watch and members of its national, state, and local coalition. We guided participants through conversations and exercises to clarify underlying values, hone in on effective messaging, and identify target audiences. We then designed and launched a rebranding, lead generation, and email campaign to grow ADA Watch’s grassroots audience, enlisting thousands of new, engaged advocates to join the movement for disability rights and justice.

Howwedidit

Develop fresh campaign assets signaling the urgent need to mobilize now.

We applied the ADA Watch brand kit to create new, compelling graphics to capture attention within the disability rights community and beyond. Our designs merged the organization’s recognizable visual identity with a fresh look conveying current critical issues.

Design dynamic, animated campaign graphics incorporating organizational branding

Create messaging to convey urgency and connect meaningfully with key audiences

Develop toolkits with assets and language to support organic outreach by peer organizations

Launch a paid social media campaign to reach prospective advocates based on goals and target audiences.

Our team deployed a strategic paid advertising campaign on Meta pointing to an in-platform lead generation form, bringing thousands of new subscribers to the ADA Watch email list.

Identify and reach audiences through targeting, retargeting, and lookalikes

Monitor engagement metrics to identify highest-performing ad groups

Leverage data to achieve outstanding cost and conversion rates

Design an interactive email series engaging new audiences with the work of the organization and its partners.

We conceived and activated a series of communications for ADA Watch’s growing community of supporters. Exceedingly high email open and click rates demonstrated the campaign’s success in delivering quality leads.

Automate a multi-part welcome email introducing new audiences to the organization

Create an ongoing series of thought leadership and stories shared through newsletters

Motivate audiences through routine alerts to take action for disability rights and justice

Testimonial

“The Bark team is, in a word, amazing. I’ve worked with a lot of agencies in my career, and none have Bark’s combination of creativity, experience, professionalism, and ability to truly integrate with our day-to-day operations. When I work with the team at Bark, I don’t feel like I’m working with an agency, I’m working with uber-talented people who are as much a part of our team as anyone. They are incredibly responsive, produce measurable results, go out of their way to add value, and are an absolute blast to work with.”

Opportunity

Outcome

Develop fresh campaign assets signaling the urgent need to mobilize now.

We applied the ADA Watch brand kit to create new, compelling graphics to capture attention within the disability rights community and beyond. Our designs merged the organization’s recognizable visual identity with a fresh look conveying current critical issues.

Launch a paid social media campaign to reach prospective advocates based on goals and target audiences.

Our team deployed a strategic paid advertising campaign on Meta pointing to an in-platform lead generation form, bringing thousands of new subscribers to the ADA Watch email list.

Design an interactive email series engaging new audiences with the work of the organization and its partners.

We conceived and activated a series of communications for ADA Watch’s growing community of supporters. Exceedingly high email open and click rates demonstrated the campaign’s success in delivering quality leads.

Robert Munson / President of SOCAP Global

JessicaKellner

KristenMiles

MJRuff

ADAWatch

Join the Movement Campaign

Opportunity

Outcome

Develop fresh campaign assets signaling the urgent need to mobilize now.

We applied the ADA Watch brand kit to create new, compelling graphics to capture attention within the disability rights community and beyond. Our designs merged the organization’s recognizable visual identity with a fresh look conveying current critical issues.

Launch a paid social media campaign to reach prospective advocates based on goals and target audiences.

Our team deployed a strategic paid advertising campaign on Meta pointing to an in-platform lead generation form, bringing thousands of new subscribers to the ADA Watch email list.

Design an interactive email series engaging new audiences with the work of the organization and its partners.

We conceived and activated a series of communications for ADA Watch’s growing community of supporters. Exceedingly high email open and click rates demonstrated the campaign’s success in delivering quality leads.

Robert Munson / President of SOCAP Global