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2025Bioneers Conference

Ticket promotion campaign

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Opportunity

Since 2017, Bark Media has partnered with the nonprofit Bioneers to accelerate its work exploring and facilitating innovative, nature-inspired solutions for pressing environmental and social issues. The organization’s role as a catalyst for change culminates in an annual event, providing an opportunity for Bark to support Bioneers in attracting existing and new audiences and engaging them in conversation about game-changing solutions to major global challenges.

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Outcome

Starting in December 2024, Bark launched a multi-channel strategy to build momentum leading up to the March 2025 event. The campaign emphasized smart audience segmentation, timely content, and strategic partnerships to turn attention into action.

Key efforts included: performance-driven email campaigns timed to key registration moments; targeted social media (organic + paid) to expand reach and drive conversions; speaker and partner cross-promotion to boost visibility and credibility; onsite content capture to power real-time engagement and ongoing storytelling.

The result? A sold-out event and major gains in digital engagement, list growth, and year-over-year conversions.

Howwedidit

Focus on growing awareness among both returning supporters and new, values-aligned audiences.

Our goal was to generate interest early, guide people to the conference website, and nurture engagement through clear, trackable touchpoints. We worked closely with the Bioneers team and their external partners to align messaging and maximize impact — laying the groundwork for a high-performing campaign.

Develop a rollout of announcements to key groups offering exclusive early access and discounts
Segment emails with tailored messages about conference offerings to connect directly with audience interests
Leverage urgency-driven tactics such as price increases and flash sales

Position the event as a catalyst for global change.

The Bioneers conference atmosphere succeeds in provoking critical learnings for attendees and yields numerous collaborations. Helping new audiences visualize this unique experience and value was a critical promotional component.

Leverage media and storytelling to showcase how Bioneers extends beyond conventional conference formats
Package high-quality video footage of past conferences into email and social media promotions
Design paid ad campaigns built around event descriptions, images, and testimonials from prior attendees

Extend post-event reach and impact with dynamic content for ongoing engagement.

On-the-ground content-capture by Bark along with a team of video documentarians yielded a wide collection of material from keynotes, panels, working sessions, and other activities — creating the basis for a continuous flow of editorial content delivered to audiences throughout the year.

Coordinate with speakers to develop a structured release of recorded sessions
Create short-form video clips optimized for social media and cross-promoted with speakers and partner organizations
Transform conference transcripts and insights into stories, articles, and profiles
Testimonial for Bark Media: Teo Grossman / President / Bioneers

“We work with the team at Bark Media on a daily basis, utilizing their strategic and practical experience in communications and marketing. Their ability to professionally understand and express our culture, community, voice and mission has been essential to the mutual goals we’ve set out to achieve.”

Teo Grossman / President / Bioneers